Why Is Music Placement on TV So Challenging for Independent Artists?

Music placement on TV is a valuable opportunity for artists to gain exposure and reach a wider audience. However, it can be a challenging process, especially for independent artists who may not have the same resources or connections as major label artists. There are several reasons why music placement on TV can be difficult, including the following:

1. The competition is fierce

There are thousands of songs submitted for consideration for each TV show or commercial, which means the competition is incredibly fierce. This can make it difficult for independent artists to stand out among a sea of submissions.

2. The process is complex

The process of getting a song placed on TV can be complex, with multiple layers of approval required before a song is selected. Independent artists may not have the resources or connections to navigate this process effectively.

3. The budget is limited

Many independent artists may not have the financial resources to pay for the licensing fees associated with music placement on TV. This can make it difficult to secure a placement, even if the song is a perfect fit for the show or commercial.

4. The focus is on mainstream music

TV networks and advertisers often focus on mainstream music, which can make it difficult for independent artists to break through. The music industry is often driven by commercial success, which makes it harder for indie musicians to get their music placed on TV.

5. The preference for exclusive rights

TV networks and advertisers often prefer to have exclusive rights to the music they use, which can be difficult for independent artists to grant.

In conclusion, music placement on TV can be a challenging process for independent artists. The competition is fierce, the process is complex, budgets are limited, the preference for mainstream music is prevalent and the preference for exclusive rights is difficult for independent artists to grant. However, with persistence and strategic networking, independent artists can still secure music placements on TV and gain valuable exposure for their music.